General Information

Hello and welcome all!


Enoch Bugyei
Centre Number: 12632
Candidate Number: 0094

Analysis Of Music Videos

Here is a Prezi presentation of the analysis of 3 music videos that i chose to pick.

Construction

Editing our footage with Final Cut Pro:

This is my partner and I's progress of editing our music video in Final Cut Pro. We are seriously putting some awesome effects and creative cutting in our edit. I must say that so far our edit of our footage is looking top notch and professional with all the creative decisions we have implemented. I feel the final version of our music video edit will really stand out to our target audience.


The Finale! The music video!


After hours and hours of editing our footage, my partner and I have managed to produce a wonderful music video that really stands out. Every little tweak, every little piece of video cutting was vitally important to this music video. We managed to keep it just below the time limit of the actual music video time for Sam Smith Money On My Mind. Overall I must say that we are very happy with it and its a been a great ride of a journey!


Final Focus Group:

We let some of our media peers watch our music video and after watching, we asked them a few questions about what they liked about it and what they disliked about it. Overall I feel that the feedback I got was helpful and beneficial for the future.

Summing up the comments:
One of my peers said they like how the music video went backwards after the end once our protagonist lost his riches and went back to square one. They liked how it showed the transition stage of the music video itself when looking at the ending part. One person also said how they liked the effect of the video cutting to the beat of the song which gave it a smooth flow while watching. A negative that was said was that the sound sometimes appeared to be fuzzy, which to me I didn't really notice at all while watching the music video. But because of this, I feel that next time I must pay attention to the sound quality of the music video.





Directors Commentary:

This is our commentary me and my partner did where we talk over our music video and just talk about the things we did with the music video. We wanted to justify why we did certain shots, why we chose certain locations, and why we used special effects such as the time going backwards. Overall I felt we justified our reasons well and did a good job!

Ancillary Tasks

The Building/Construction of the digipak/advert:

This is the first process of building up our digipak with my partner. I must say am not really good at using Photoshop on the Mac's but so far I feel that this little progress is a great encouragement to keep me going editing the digipak. There is going to be a lot of trail and error while making it. We are also making the advert for our music video aswell in the process.


Pictures of our final digipak:

So after a long time playing with Photoshop with trail and error, my partner and I have managed to do our final version of our digipak. We are absolutely impressed by it and we feel that when our target audience looks at the digipak, they will be appealed and intrigued about what the music video has to offer for them. Here is the final version of the digipak:

Digipak Advert:

This is our final version of our digipak advert. This was done in photoshop and we decided to stick to the house colours of black and white to keep that fluidity and link between the advert and the digipak

Evaluation Questions

Question 1:

In what ways does your media product use, develop or challenge forms and conventions of real media products?





Question 2:

How effective is the combination of your main product and ancillary texts?

Question 3:

What have you learned from your audience feedback?

Media Question (3)

Question 4:

How did you use media technologies in the construction and research, planning and evaluation stages?

Character Lists

The Cast of the Characters and Helpers In The Music Video 


Pierre:

The character that he plays:
He is the main protagonist of our music video and is the character our target audience will see throughout the whole music video. He is portrayed as the person who comes from a deprived urban area where he lives on the streets. He is poor and wishes one day he will be rich, which one day his wish comes true by a winning lotto ticket given to him. He turns from rags to riches quickly and gets everything he's always sought after for. We do see a downfall where the money he has controls him and as a result loses it completely in the end, going back from riches to rags.

How he helped us:
Pierre is an 'A Level Drama' student that has exceptional acting skills. He is an actor that can act naturally to anything to the scenes that we asked him to act in. He is a talented young man in this area and this was the kind of actor we were looking for to make our music video stand out nicely towards our target audience. His great contribution brought us positive confidence when making the music video.


Poor and Deprived:

Rich and wealthy:

Ildiko: 

The character she played:
She played as a golddigger towards the main protagonist. In other words she was the person that used our protagonist for money to have her advantage of the things she likes for herself. Her great force of manipulation and seductiveness towards the main character made him feel special and at the same time lured him into the things she wanted from him. Later on when he turns poor again, she drifts off and never sees him again.

Lovneesh:

The character he plays:
Lovneesh plays the character of being the friend of our main protagonist when he is rich. He is introduced into the scenes where the protagonist is trying to make some new friends in the streets of London.

How he helped us:
As you can see in the picture, he has a camera strapped around his neck. When our main camera ran out of battery, we were able to use his camera to continue filming our scenes. He was vital and needed in that situation when it occured because we were able to film more creative scenes and as a whole have more fun with experimenting with different camera techniques and shots when we were filming different scenes. He also helped in filming behind the scenes of the music video production.

Enoch (Me):

The character he played:
He played as a stranger who gave spare to the protagonist while the protagonist was beat boxing. He encouraged him to keep beat boxing hoping someday he will get out of deprivation.

How he helped the production of the music video:
He was the brains behind the ideas of what to do for the music video. He did research on the differences between the rich and poor in terms of assets (clothes, shoes etc), and with the information obtained from the research, he decided to implement those ideas into the music video production, therefore finding ways to make the ideas obtained unique and appeal to the teenage target audience. He was vital to the creavity of the music video while we were filming on the go and always introduced new ideas that made everyone who helped, something to think about.

Comtemporary Media & Practical Skills

Humble Lessons: Experimenting with PS4's SHAREfactory

During my spare time at home, I decided to record gameplay footage off my PS4 and use the editing software 'SHAREfactory' to edit the video's I produced.

Using this video editing software helped me to gain a brief understanding of what it takes to edit. I am not a very good editor by the way, but I would like to hone my skills in editing to become even better.

However in this software I earned the importance of cutting down time, and learning how to trim out important parts of the video very carefully. I also learned how to use special effects and transitions when it's appropriate.

By learning some of the features in SHAREfactory it has allowed me to think deeper about what special effects and transitions can I add when I start making the music video. This software has made me question myself about how can I be more creative in my thinking, and how can my creavity and imagination impact on making the real music video that I will soon produce.

Rising To A New Challenge... :Learning With Sony Vegas Pro 13 (Update 28/10/14)

So I decided to download a copy Sony Vegas Pro 13. I want to get to grips with it because its very powerful in the features and effects it has to offer for the user. Instead of using SHAREfactory to edit my gameplay video's, I thought it will be a good idea to expand my knowledge even further  and enhance my editing skills to be better. Am going to make a montage of FIFA 15 online goals which involved a classmate of mine in my media class where we played together in the game.

Here's a quick snapshot of my progress editing the videos in Sony Vegas Pro 13:

The Final Edit:

After a couple of hours learning Sony Vegas Pro 13 I finally managed to finish off the montage video. Here is a picture of the finished editing in Vegas Pro

I managed to upload the finished montage on YouTube. The video is fully rendered at 1080p 60 frames per second and there is no interlacing throughout the video. Here's the video below:

 Review of The Montage: 

This video links to the theorists important people in the media history, Dziga Vertov and

Einstein. These two theorists discovered the potentials of making a video montage and also learned the importance of how to cut down time to get everything they wished to show in a film in a matter of a few minutes. This includes fast snippets of short video footages, usually to tell a story of progress. A montage is a great editing technique to give the target audience a break and help speed up the process of parts audience don't like to see very often.

In this case, my video montage of FIFA 15 was to show the goals scored against online players done alongside another media student who played with me. Within the first 10-15 seconds of the video, I show little snippets of trying to beat the opposition's defence with skill moves, which represents the idea of the progress of how we try to score goals. After the snippets of skill moves are shown, the rest of the video tells the story of the progress of scoring goals with good team play. When a goal is scored I used transitions (mainly cross fade) to move onto the next scene quickly to show continuity of the video.

Because I've been able to show montage through practicing it with a video game, am considering my music video to have a short 1-2 min montage telling a story of progress of making money, then showing the good/bad sides of money. This will be beneficial to the music video because it will consist of transitions and special effects used, such as slow motion etc. Our music video is based on Stan Smith Money on my mind.

My Contemporary Media (Video Games):

This is my little spider diagram that I did in my own time where I researched regulation in video games. This is an area in my media studies which I genuinely love and enjoy, so researching this area of the media was really fun. I managed to explore a wide range of information regarding audiences, the history, the economical side, and most importantly the differences of physical and digital video games and how it can have an impact on the audience in terms of age ratings.

Video Game Regulator: PEGI

 

PEGI stands for 'Pan European Game Information' and they are a company that regulate the age ratings for video games that are released. PEGI age ratings are put on video games to show the age requirement for a game and most importantly, to show the parent/carer and see if they should buy the game for their child to play or not. 

The parent for instance, can turn to the back of the video game case to see specifically what the game has inside of it. This gives the parent a broad idea of what is expected in the video game if bought. For example, an 18 rated game will have bad language, sex, violence, drugs, and discrimination. In the modern world today, most parents dont really take age ratings into consideration and just buy the game for their child. But there are some parents that are concerned about the content in games and take age ratings seriously, therefore they are unlikely to buy the video game. The regulation of PEGI age ratings say that no one under age of any age rating (3,7,12,16,18) must not be sold to them if they dont meet the age requirements.

Perfecting and Practising With Slow/Fast Motion (Sony Vegas Pro 13) : Update (19/12/14)

So i got a little bit more advanced with Sony Vegas Pro and felt more confident in my ability to be more creative. So i decided to make a Battlefield 4 Montage that focuses mainly on slow and fast motion effects. I wanted to see how well I can use slow/fast motion effectivetely at the right moments. Here is the video of the montage:

My Comtemporary Media: (Films)

This is my little mindmap I made about film regulation in the media. This mindmap outlines breifly of the pros and cons of the film regulation in the media.
I chose film regulation because video games and film regulation both link together very well, as they are very similar to each other as such.