Being an active reader inside the media:
These two sites are the sites I always look at when I feel the need to look at what's going on inside the media. IMDb website helps me greatly because it keeps me updated with the latest films that are upcoming and most importantly reading film reviews. I believe reading film reviews is brilliant, because the reviews outline the pros and cons of the films, which is essential to help me learn and not do mistakes in my case, making a music video.
Music Genres
Pop music is a popular genre that originated from the 1950s. Artists like Elvis Presley was a popular pop artist that used pop to make him shine. Other great artists came along such as Michael Jackson as the king of pop, and Madonna who was described as the queen of pop. Pop is basically a softer side of rock, where there is a mixture of many elements that allow people to listen to it easy when its being played.
R&B music, also known as 'Rhythm & Blues' was developed mainly by African Americans with an urban style that evolved mainly from the jazz and blues. R&B tunes mainly rely on a consistent beat that is always in time and because of this, R&B has encouraged people to dance towards it. Most of R&B lyrics are mainly about every life which involved speaking about drinking, clubbing, sex, and life issues. Popular artists in this current generation that do R&B are Usher, Mariah Carey, Miss Elliot and so on.
Hip hop music was originally originated from America in the 1980's by black American artists. Hip hop involved a lot of rap into the music which allowed people to be creative with words they rhyme together to make the music they make more appealing to there target audience. Hip hop is mainly popular in the youth and early adults as most music videos have the location of an urban setting environment. The urban environment usually consists of graffiti on the walls of the streets which empathize the idea of what the hip hop genre is about.
27/10/14: My thoughts on watching 'The Maze Runner'
During the early days of the half term, my friends and I decided to watch 'The Maze Runner' film at Vue cinema. The genre of the film is a horror/action and its about a load of young/teen people who are forcefully taken into a labatory to get there brains brainwashed. There brains are brainwashed so that they can be tested to see if they can they survive in extreme environments. The scientists are trying to investigate and get a solution to cure a deadly virus that attacks the brain, so this is why they chose certain young people to be brainwashed so that they can do research about the viruses attacks. The environment they live in, is a square of land where on each side of the square land, there are walls that have doors. One of the walls opens up a door that leads to a very big maze, and in that maze, there are nasty big creatures called 'griefers'. The main protagonist of the film, Thomas, is a brave and courageous young boy who manages to find the secret of why everyone around him is here in this unknown land, fights off the griefers, and is the hero of the whole film.
While my friends and I were watching the film for pure enjoyment, I took it a step further to keep my eyes peeled for camera techniques and shots. I noticed throughout this film, that there were a lot of close up and midshots throughout. One shot that I was really interested to see which got me thinking was a shot where the griever came to attack Thomas and from the griever's point of view the camera was moving very close to Thomas's face very quickly. It was a brilliantly worked shot, therefore its made me want to try and practice this shot for my music video we will produce. The film was really good, and I feel that by watching this film, its showed me the importance of learning how to time camera shots effectively, and learning how to switch camera shots/angles carefully.
Andrew Goodwin and Laura Mulvey Theory:
Target Audience and Descriptions:
Focus Group
Conventions of the Pop/R&B Genre:
Here above is the initial conventions of both the Pop and R&B genre that the audience expects to see or wants to see in a music video. We aim to follow these conventions since we want to have a hybrid of the two genre put together in our music video. If we follow these conventions, the music video that we will produce will be successful and the target audience will appeal to it well.
Katy Perry Roar Music Video:
Key conventions in this music video above:
* The use of moderate panning to show part of the location or a character involved.
* Use of transition effects to smootly move onto the next scene.
* Heavy use of close up and mid-shots of Katy Perry.
* The use of dialogue to say the lyrics.
* The use of dialogue that isnt of the lyrics. (Screaming when she sees the tiger)
* The use of special effects.
*Tells the audience a story. How she overcame her fear and became a ruler of the tiger.
Target Audience Research
What makes the Pop genre so popular:
The pop genre is the most popular and is increasingly expanding and gaining popularity at a fast rate. According to research Pop is the genre that has the ability to have millions of dollars/pounds to produce music video to the mainstream audience. The main reason why people listen to Pop music is because the music is generally nice and fun to listen to, to the listener of the song. In most cases is true, and Pop artists like Rihanna, Taylor Swift, Lady Gaga, are artists that are able to make their music fun and easy for the target audience to listen to. While pop music lovers tend to be (according to research) hardworking and have a high self-esteem, they do tend to be less creative and more uneasy. Me personally am a Pop lover but in my music video I aim to challenge my creativity when making the music video I want to show to my target audience, so that the codes and conventions I implement in my music video will appeal to them. However, I have also researched that the Pop Genre has this repetitiveness in music video's of the main protagonist of the video being 'cool' and somehow being able to comfort people. Things such as sex appeal of women in the music videos will comfort a man and make him feel happy maybe to escape from his personal problems for a temporary time. This is where the Laura Mulvey theory of the male gaze comes into play with Pop, that men like seeing certain parts of women's body (e.g breasts, legs, bum etc)
What makes the R&B genre so popular:
The R&B genre is another popular genre that is ever increasing in popularity year by year. According to research, the reason why R&B is attractive and popular is because of the singers thoughts and soul into the music they produce. The majority of modern R&B singers make their songs based on real life issues such as heartbreaks, love and social issues in society. Examples of artists who do this are Ashanti, 50 Cent, and Kanye West. The Ashanti video that I analysed in this blog, the video is about Ashanti's problems with finding a loyal man to be with for the rest of her life, but outlines the problems and issues of infidelity trust problems, lying, arguments and fights, and the struggle to keep and fight for a relationship to continue to be stable. All these issues present in Ashanti's 'Foolish' music video appeals to the target audience. This links to the Andrew Goodwin theory where in this case Ashanti's music video 'Foolish' has a direct relationship between the song and the visuals/moving images shown in the video. I believe that this allows the audience to feel a sense of escapism or entertainment (Blumler and Blutz Uses and Gratifications Approach) which can relate to someone's personal problems and therefore feel that they are not alone by themselves. But in my music video I aim to make sure that my music video gives something for my target audience to think about by showing them scenes that will influence their thoughts on the spending of money of the good and bad sides to it. We will do this by using the Hypodermic Syringe Model to use scenes that will directly impact the target audience's mindset as a result.
So the genre of the music video I am planning to make is a hybrid of pop and r&b. My music video is aimed at a young target audience and above (15+) which I believe will be suitable for the audience to view. I am very confident that the music video that I will produce will have an impact on the teenage audience and appeal to them. We will follow the codes and conventions in order to make sure that this music video is successful.
3 Caterogies of Music Videos:
Research Into The Music Industry:
Intertextuality in Music Videos:
To further show my understanding of intertextuality i have chosen another music which is 'Taylor Swift Love Story'. What Taylor Swift has done here is a clear example of a love story. She has taken the classical Shakespeare play 'Romeo and Juliet' and implemented it into her music video. She has taken the 'love elements' of the play when Romeo and Juliet were able to see each other everyday, therefore Taylor Swift is able to make her own version of 'Romeo and Juliet'. The only difference to this is that, the man acting in this music video doesnt die and Taylor Swift doesnt follow death also. This will appeal to a young teenage target audience because I believe the acts shown in this video will give both boys and girls a sense that love is sweet when you find the right person. However some people may feel emotional about watching this video because they havent found love yet and will cause that part of the audience to feel 'left out' as a result. For the majority of the target audience, this music video has the ability to make them feel happy, motivated and stay positive throughout their lives. Some of them feel that sense and meaning in the song gives them motivation and encouragement to get through life and all that gets in their way.
Here are some YouTube comments to show evidence of how the audience feels about this song;
Planning of Plot & A brief outline
Moodboard:
This is my moodboard. It is a little mock up of all my ideas that I plan to include in my music video 'money on my mind'. This moodboard will help me to remember important ideas that must be in the music video in order for it flow well and be successful with it.
Storyboarding
In order to plan for our music video, we must have a rough idea of what we want to produce. This is done through storyboarding. Storyboarding gives us the opportunity to visualize and plan the shots and scene we wish to produce for our music video.
Characters Lists
Props Lists:
This is the prop's list for our main protagonist...
Costume Lists:
This the costume list for our main protagonist...
Equipment List:
The equipment we used to film and edit our music video...
Analysis of Digipaks:
Justin Timberlake: Greatest Hits 2002
Katy Perry Digipak
Analysis of Advert Digipaks:
Jessie J:
Rihanna:
A new modern narrative theory (Dan Harmon) (11/02/2015)
So today I was researching Dan Harmon who is an American writer for films and TV series. He has his special formula for when he is writing for films. He calls this the 'Harmon Model'. The Harmon Model consists of 8 stages...
1. A character who's in his zone of comfort
2. They want something that they like
3. They enter a new world
4. Adapts to the new world
5. Gets what they want
6. Suffers as a result
7. Returns to ordinary
8. Changes as a result
These 8 stages of the Harmon Model appeal to me greatly. I feel using this narrative model will help me build and develop my music video even better. I feel that this narrative model is the advancement of the Vladimir Propp character theory and Todorov theory, and therefore the Harmon Model links both Propp and Todorov theory perfectly together.
The Harmon Model links perfectly to our music video story line and storyboard.
Locations
Deprived Locations we may film at: (Using Google Maps)
Heygate Estate
Due to its urban representation that this estate shows, this estate has been widely used as a filming location. Films like 'Attack the block' and 'Shank' have used this location extensively to film their shots.
Broadwater Farm
These two sites are the sites I always look at when I feel the need to look at what's going on inside the media. IMDb website helps me greatly because it keeps me updated with the latest films that are upcoming and most importantly reading film reviews. I believe reading film reviews is brilliant, because the reviews outline the pros and cons of the films, which is essential to help me learn and not do mistakes in my case, making a music video.
Music Genres
R&B music, also known as 'Rhythm & Blues' was developed mainly by African Americans with an urban style that evolved mainly from the jazz and blues. R&B tunes mainly rely on a consistent beat that is always in time and because of this, R&B has encouraged people to dance towards it. Most of R&B lyrics are mainly about every life which involved speaking about drinking, clubbing, sex, and life issues. Popular artists in this current generation that do R&B are Usher, Mariah Carey, Miss Elliot and so on.
27/10/14: My thoughts on watching 'The Maze Runner'
During the early days of the half term, my friends and I decided to watch 'The Maze Runner' film at Vue cinema. The genre of the film is a horror/action and its about a load of young/teen people who are forcefully taken into a labatory to get there brains brainwashed. There brains are brainwashed so that they can be tested to see if they can they survive in extreme environments. The scientists are trying to investigate and get a solution to cure a deadly virus that attacks the brain, so this is why they chose certain young people to be brainwashed so that they can do research about the viruses attacks. The environment they live in, is a square of land where on each side of the square land, there are walls that have doors. One of the walls opens up a door that leads to a very big maze, and in that maze, there are nasty big creatures called 'griefers'. The main protagonist of the film, Thomas, is a brave and courageous young boy who manages to find the secret of why everyone around him is here in this unknown land, fights off the griefers, and is the hero of the whole film.
While my friends and I were watching the film for pure enjoyment, I took it a step further to keep my eyes peeled for camera techniques and shots. I noticed throughout this film, that there were a lot of close up and midshots throughout. One shot that I was really interested to see which got me thinking was a shot where the griever came to attack Thomas and from the griever's point of view the camera was moving very close to Thomas's face very quickly. It was a brilliantly worked shot, therefore its made me want to try and practice this shot for my music video we will produce. The film was really good, and I feel that by watching this film, its showed me the importance of learning how to time camera shots effectively, and learning how to switch camera shots/angles carefully.
Andrew Goodwin and Laura Mulvey Theory:
Target Audience and Descriptions:
Focus Group
This is my focus group that i filmed in order to gain more ideas on what teenagers in general think about money and how would they spend it if they had a lot of money to spend. I filmed 20 people when making the focus group but I only picked the best ones that I thought were the best in my opinion. I shortened the amount of people I filmed from 20 to 12 people. I did this so that I can shorten down the time of the video to match the music audio length of time playing in the background.
Most of the responses from the teenagers that I filmed mainly said responses that involved going shopping and buying a lot of stuff for themselves such as clothes and trainers etc. However there were some mature responses from some teens where they would invest the money in either a business and help out friends and family. I did include a person that was over 20+ so that I can see if I would get a much more matured response, and indeed I did.
With this focus group, it has given me more ideas on what I could possibly include in my music video in order to appeal to my teenage target audience.
Conventions of the Pop/R&B Genre:
Here above is the initial conventions of both the Pop and R&B genre that the audience expects to see or wants to see in a music video. We aim to follow these conventions since we want to have a hybrid of the two genre put together in our music video. If we follow these conventions, the music video that we will produce will be successful and the target audience will appeal to it well.
Katy Perry Roar Music Video:
Key conventions in this music video above:
* The use of moderate panning to show part of the location or a character involved.
* Use of transition effects to smootly move onto the next scene.
* Heavy use of close up and mid-shots of Katy Perry.
* The use of dialogue to say the lyrics.
* The use of dialogue that isnt of the lyrics. (Screaming when she sees the tiger)
* The use of special effects.
*Tells the audience a story. How she overcame her fear and became a ruler of the tiger.
Target Audience Research
What makes the Pop genre so popular:
The pop genre is the most popular and is increasingly expanding and gaining popularity at a fast rate. According to research Pop is the genre that has the ability to have millions of dollars/pounds to produce music video to the mainstream audience. The main reason why people listen to Pop music is because the music is generally nice and fun to listen to, to the listener of the song. In most cases is true, and Pop artists like Rihanna, Taylor Swift, Lady Gaga, are artists that are able to make their music fun and easy for the target audience to listen to. While pop music lovers tend to be (according to research) hardworking and have a high self-esteem, they do tend to be less creative and more uneasy. Me personally am a Pop lover but in my music video I aim to challenge my creativity when making the music video I want to show to my target audience, so that the codes and conventions I implement in my music video will appeal to them. However, I have also researched that the Pop Genre has this repetitiveness in music video's of the main protagonist of the video being 'cool' and somehow being able to comfort people. Things such as sex appeal of women in the music videos will comfort a man and make him feel happy maybe to escape from his personal problems for a temporary time. This is where the Laura Mulvey theory of the male gaze comes into play with Pop, that men like seeing certain parts of women's body (e.g breasts, legs, bum etc)
What makes the R&B genre so popular:
The R&B genre is another popular genre that is ever increasing in popularity year by year. According to research, the reason why R&B is attractive and popular is because of the singers thoughts and soul into the music they produce. The majority of modern R&B singers make their songs based on real life issues such as heartbreaks, love and social issues in society. Examples of artists who do this are Ashanti, 50 Cent, and Kanye West. The Ashanti video that I analysed in this blog, the video is about Ashanti's problems with finding a loyal man to be with for the rest of her life, but outlines the problems and issues of infidelity trust problems, lying, arguments and fights, and the struggle to keep and fight for a relationship to continue to be stable. All these issues present in Ashanti's 'Foolish' music video appeals to the target audience. This links to the Andrew Goodwin theory where in this case Ashanti's music video 'Foolish' has a direct relationship between the song and the visuals/moving images shown in the video. I believe that this allows the audience to feel a sense of escapism or entertainment (Blumler and Blutz Uses and Gratifications Approach) which can relate to someone's personal problems and therefore feel that they are not alone by themselves. But in my music video I aim to make sure that my music video gives something for my target audience to think about by showing them scenes that will influence their thoughts on the spending of money of the good and bad sides to it. We will do this by using the Hypodermic Syringe Model to use scenes that will directly impact the target audience's mindset as a result.
So the genre of the music video I am planning to make is a hybrid of pop and r&b. My music video is aimed at a young target audience and above (15+) which I believe will be suitable for the audience to view. I am very confident that the music video that I will produce will have an impact on the teenage audience and appeal to them. We will follow the codes and conventions in order to make sure that this music video is successful.
3 Caterogies of Music Videos:
Research Into The Music Industry:
Intertextuality in Music Videos:
To further show my understanding of intertextuality i have chosen another music which is 'Taylor Swift Love Story'. What Taylor Swift has done here is a clear example of a love story. She has taken the classical Shakespeare play 'Romeo and Juliet' and implemented it into her music video. She has taken the 'love elements' of the play when Romeo and Juliet were able to see each other everyday, therefore Taylor Swift is able to make her own version of 'Romeo and Juliet'. The only difference to this is that, the man acting in this music video doesnt die and Taylor Swift doesnt follow death also. This will appeal to a young teenage target audience because I believe the acts shown in this video will give both boys and girls a sense that love is sweet when you find the right person. However some people may feel emotional about watching this video because they havent found love yet and will cause that part of the audience to feel 'left out' as a result. For the majority of the target audience, this music video has the ability to make them feel happy, motivated and stay positive throughout their lives. Some of them feel that sense and meaning in the song gives them motivation and encouragement to get through life and all that gets in their way.
Here are some YouTube comments to show evidence of how the audience feels about this song;
Planning of Plot & A brief outline
Moodboard:
This is my moodboard. It is a little mock up of all my ideas that I plan to include in my music video 'money on my mind'. This moodboard will help me to remember important ideas that must be in the music video in order for it flow well and be successful with it.
Storyboarding
In order to plan for our music video, we must have a rough idea of what we want to produce. This is done through storyboarding. Storyboarding gives us the opportunity to visualize and plan the shots and scene we wish to produce for our music video.
Characters Lists
Props Lists:
This is the prop's list for our main protagonist...
Costume Lists:
This the costume list for our main protagonist...
Equipment List:
The equipment we used to film and edit our music video...
Analysis of Digipaks:
Justin Timberlake: Greatest Hits 2002
Katy Perry Digipak
Analysis of Advert Digipaks:
Jessie J:
Rihanna:
A new modern narrative theory (Dan Harmon) (11/02/2015)
So today I was researching Dan Harmon who is an American writer for films and TV series. He has his special formula for when he is writing for films. He calls this the 'Harmon Model'. The Harmon Model consists of 8 stages...
1. A character who's in his zone of comfort
2. They want something that they like
3. They enter a new world
4. Adapts to the new world
5. Gets what they want
6. Suffers as a result
7. Returns to ordinary
8. Changes as a result
These 8 stages of the Harmon Model appeal to me greatly. I feel using this narrative model will help me build and develop my music video even better. I feel that this narrative model is the advancement of the Vladimir Propp character theory and Todorov theory, and therefore the Harmon Model links both Propp and Todorov theory perfectly together.
The Harmon Model links perfectly to our music video story line and storyboard.
Locations
Deprived Locations we may film at: (Using Google Maps)
Heygate Estate
Due to its urban representation that this estate shows, this estate has been widely used as a filming location. Films like 'Attack the block' and 'Shank' have used this location extensively to film their shots.
Broadwater Farm
This is another good example of a deprived area, Broadwater Farm area also has a lot of pathways that look unpleasant and urban.
Ida Road
Another example of a deprived less pleasant area where we could have potential to film here.
Rich looking locations we may film at: (Using Google Maps)
Oxford Street
One of the most busiest areas in London. This area of London is the best place to portray what our protagonist does with his 'lotto money' as a result of going to many good shops.
Leicester Square
An open space environment which is a brilliant place to express and represent the happiness our protagonist feels in the music video.
Piccadilly Circus
Piccadilly circus has loads of bars and clubs around, which will allow us to represent our protagonist clubbing and chatting up girls.
Representation:
Mis-en-scene:
Shots lists:
So over here is the complete shot's list of every scene that links to the storyboard of our music video
Production Schedule:
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